"In the past, an artist was developed over a number of years. And, in most cases, an artist's 2nd or 3rd album would finally be seen as a success. Then through artist development an artist's career would ultimately go up and up." Our responsibility as an Artist Development Specialist is to turn the every day person to an ultimate artist who is a real marketing machine for the label. Interviewing skills, stage presence, image, and choreography are only a few of the roles we handle for the record label.